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Churn Rate Calculator

Calculate customer churn rate by dividing customers lost by total customers. Monitor retention health for your subscription business. Numbers never leave your device — every calculation runs locally in your browser.

100% Local Browser Native

How to Use the Churn Rate Calculator

1. Fill the inputs

Enter lost and starting customers.

2. Read the churn rate

Check the churn rate with retention and annualized view.

3. Compare scenarios

Save both outputs before deciding — side-by-side numbers beat memory.

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Frequently Asked Questions

Logo churn vs revenue churn?

This tool does logo churn only: customers lost ÷ total customers (defaults 50/1,000 = 5.00% monthly). It also shows retention, 12-month-compounded annualized churn (~46.0% at defaults), average lifetime in months (1 ÷ monthly churn = 20.0 months), and retained count with CSV export. Revenue churn and NRR need revenue inputs this tool lacks.

What is net revenue retention?

NRR = (start MRR + expansion − churn − contraction) ÷ start MRR. Example: ($100k + $15k − $8k − $2k) ÷ $100k = 105% — growing without adding a single customer. Best-in-class SaaS runs 110–130%.

What churn rate is acceptable?

SMB SaaS: 3–7% monthly logo churn is typical; enterprise: under 1–2%. Anything above 10% monthly means the bucket leaks faster than sales can fill it — fix onboarding before spending on acquisition.

Why cohort instead of average?

Average churn blends January signups (settled) with March signups (still onboarding). Cohort curves show whether each signup month retains better than the last — the only view that proves product improvements work.

Is my subscriber data stored?

No. All churn math runs locally in your browser. No customer counts or revenue figures leave your device.

Last updated October 2026