CPM Calculator
Compute cost per mille for ad campaigns — compare display, video, and social CPMs. Judge a $12 CPM against returns — free, local, no signup.
How to Use the CPM Calculator
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Frequently Asked Questions
What CPM is good?
Display $1–5, social $5–15, video $15–30+ — context dominates. Compare within channel and audience, never across. The tool ships 7 platform presets (TikTok $1.50, YouTube $3.50, Twitch $4.00, Twitter/X $5.00, Facebook $6.00, Instagram $8.00, LinkedIn $9.00) across 3 modes: CPM, RPM, and Estimate.
CPM vs CPC?
CPM buys views (branding), CPC buys clicks (performance). High-CTR creatives make CPC cheaper; broad reach favors CPM.
How do I lower CPM?
Broaden targeting, refresh creative (fatigue inflates costs), and test placements. Frequency above 3 usually wastes spend.
Do CPM figures upload?
No — math runs locally in your browser. Figures never leave your device.
Last updated October 2026