Trial Conversion Calculator
Compute trial-to-paid conversion across visitor, signup, and paid stages with MRR math — find funnel leaks. Lift 15% trials to 25% deliberately — free, local, no signup.
How to Use the Trial Conversion Calculator
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Frequently Asked Questions
What conversion is good?
Opt-in trials 15–25%, opt-out higher with churn attached, freemium 2–5% to paid. Compare within motion, not across. Defaults (1,000 visitors → 100 signups → 20 paid at $29) give 10.0% visitor→signup, 20.0% signup→paid, 2.0% overall, $580 MRR — with 3 presets (Typical SaaS, High conversion, Early stage) and CSV export.
Where do trials leak?
Signup friction, empty-state confusion, and missing onboarding emails top the list. Instrument each step before optimizing.
Activation vs conversion?
Activated trials (key action done) convert 3–5x unactivated ones. Optimize activation first — conversion follows.
Is funnel data uploaded?
No — math runs locally in your browser. Data never leaves your device.
Last updated October 2026