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Toolzum

Customer LTV Calculator

Compute customer lifetime value from ARPU and churn — know what buyers are worth. Justify $500 CAC with $2,000 LTV — free, local, no signup.

100% Local Browser Native

How to Use the Customer LTV Calculator

1. Enter ARPU and churn

Two inputs only — ARPU dollars and churn %.

2. Read LTV

Against 3:1 CAC bar.

3. Segment cohorts

Re-run per segment yourself.

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Frequently Asked Questions

Simple LTV formula?

ARPU ÷ churn rate — no margin factor. $50 ARPU ÷ 5% monthly churn = $1,000 LTV. Three presets ship with the tool (SaaS $50/5% → $1,000; Enterprise $500/3% → $16,667; Consumer $10/8% → $125). Churn dominates — small improvements compound hugely; zero churn shows an empty state, not infinity.

LTV:CAC ratio?

3:1+ healthy (spend a third of worth acquiring); under 2:1 fix economics before scaling. Over 5:1 suggests under-spending on growth.

Cohort differences?

Enterprise vs SMB vs self-serve LTVs differ 10x — blended averages mislead. Segment before deciding.

Do LTV figures upload?

No — math runs locally in your browser. Figures never leave your device.

Last updated October 2026