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Toolzum

SaaS Pricing Calculator

Model SaaS unit economics — ARPU, CAC, churn, opex, and COGS sliders with LTV:CAC health bands and a 12-month projection. Price the Growth tier that converts — free, local, no signup.

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How to Use the SaaS Pricing Calculator

1. Enter tiers and ARPA

ARPU, CAC, churn, opex, COGS sliders.

2. Model revenue mix

LTV, payback, breakeven, target customers.

3. Test pricing

Watch the 12-month projection respond.

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Frequently Asked Questions

How do I set tier prices?

No tier builder here — the tool models unit economics from ARPU ($5–500 slider), CAC ($10–2,000 slider), monthly churn %, opex, and COGS %. LTV = ARPU × (1 − COGS) ÷ churn; health reads Excellent (LTV:CAC 5+), Good (3+), Cautionary (1.5+), else Unviable. The 12-month projection assumes 30% of opex (min $2,000/mo) funds acquisition.

Free trial vs freemium?

The tool has no trial/freemium cohorts — model the economics instead: payback = CAC ÷ monthly gross profit per customer, and breakeven customers = opex ÷ the same. Shorter payback favors trials; freemium needs very low CAC to clear the health bands.

Annual discount math?

No discount input — approximate it by lowering ARPU: a 2-months-free annual plan on $50/mo means $500/yr, so enter ~$41.67 ARPU and watch LTV, payback, and the 12-month projection move.

Do pricing figures upload?

No — math runs locally in your browser. Figures never leave your device.

Last updated October 2026