Margin Calculator
Prices from cost and a target margin percentage — the tool solves for selling price, profit, and markup. Perfect for retail pricing, wholesale negotiations, and e-commerce listings where you work backwards from a target margin. Figures never leave your device — every calculation runs locally in your browser.
How to Use the Margin Calculator
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Frequently Asked Questions
What is the difference between margin and markup?
Margin is profit as a share of selling price; markup is profit as a share of cost. Example: cost $80, price $100 → margin 20%, markup 25%. Same profit, different base — mixing them up is the most common pricing error.
How do I work backwards from a target margin?
Enter your cost and target margin %; the calculator solves for price. Example: cost $80 with a 30% target margin → price = $80 / (1 − 0.30) = $114.29.
Which inputs do I need?
Two: item cost and target margin %. The calculator solves for selling price, profit, and markup — it does not take selling price or markup as inputs.
Does it handle taxes or discounts?
Enter tax-inclusive or post-discount figures directly. For a 10% discount off a $100 list price, run the numbers on $90 to see the true margin before quoting.
Is my pricing data stored?
No. All calculations run locally in your browser. No costs, prices, or margins are transmitted or stored.
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Last updated October 2026